This have caused fear among the tourists making kenya not a favourable destination. Benefits of sports tourism sports facilities advisory. Resources and attractions for sports tourism in north rift region in. The official facebook page of the ministry of sports, culture and the arts. Master thesis the importance of sustainable business. School of hospitality and tourism management muranga university of technology, muranga, kenya lucy atieno. Module 3 teaching notes toolkit on poverty reduction through tourism october 2012 slide 4 module 3 unit 1 marketing tourism destinations slide 5 definitions marketing is a process through which individuals and groups provide, exchange and obtain products ideas, goods and services capable of satisfying customers needs and desires at a desirable price and place. The size and scope of the sports industry in the united states. The purpose of this study was to assess the perceptions of tourists and government officials on the development of sports tourism in selected regions of kenya. The situation is different showed agree 29, 63%, no opinion 9, 19. The tourist industry in kenya is the second largest source of foreign exchange revenue followed by agriculture. Conservation of natural and cultural heritage in kenya.
Aug 25, 2017 sports tourism involves traveling from one country or town to another with the main purpose of watching a sporting event. To a very large extent, kenya s youth defined as individuals between the ages of 18 and 35 will determine the shape of the countrys future. The purpose of this article is to examine theoretical material on sports tourism, to analyze sports tourism in russia and to search for. Development of sports tourism in selected regions of kenya. Kenya is a great sporting nation and has been recognised for its. Some of the traditional games and sports prevalent in kenya since antiquity have included wrestling, racing exercises, stick fights, hunting using spears and arrows, board games, bull fights and dances. Sport tourism as a developmental initiative in the economy of. Popular international destinations for ecotourism include kenya, palau and costa rica. Adventure tourism has evolved into one of the most important subsector in the industry. Beach tourism, ecotourism, cultural tourism, and sports tourism are all part of the tourism sector in kenya. Most often, sports tourism is defined as specific travel outside the customers usual environment for either passive or active involvement in sport where sport is the prime motivational reason for. Kenya tourism cluster institute for strategy harvard business. Sport tourism is one of the fastest growing market segments in the tourism industry and is receiving increased attention for its social, environmental, and economic impacts upon destinations.
The number of coronavirus cases in south africa has risen to. This case also highlights the role of devolution in sports tourism development and how it has helped cushioning kenyas tourism sector from. Defining sports tourism sports facilities advisory. According to the australian news 2014, china has been the fourth largest source country for international tourism, and it is the fastest growing market. Malindi provides a very nice introduction to the coastal tourist attractions in kenya with its extensive coral reefs and beautiful beaches. The malindi marine national park is protected and has fine beaches clear water and very colorful fish.
The tea board of kenya has upgraded its marathon, first organized in 2010, to a full international event of 42 km. What are the challenges facing the tourist industry in. Kenya contribution of travel and tourism to gdp % of gdp was at level of 8. Europe 36% topped the list of tourists who thronged kenya in 2017, followed by africa 29% and the americas 15% domestic expenditure grew with 16% with kenyans taking up approximately 4 million bed nights in 2017 from 3. Ministry of interior and coordination of national government cabinet secretary.
Sports tourism refers to travel which involves either observing or participating in a sporting event while staying apart from the tourists usual environment. The study is to e xplore the scope for adventure tourism in india. The description is composed by our digital data assistant. Athens journal of tourism march 2014 67 promoting the spa tourism industry. The government ministries current government portfoliosministries. The median age is estimated at 19 years, and about 80 percent of kenya s population is below 35 years. Wealth creation using sports tourism in the north rift region, kenya. Demand for tourism is a fundumental element in the tourism system international tourism recently become so prevalent in the developed world. Enjoy the breathtaking scenery and magnificent landscapes. Extended marketing mix and customers satisfaction in classified nonstar hotels in meru municipality kenya gitau paul mucai school of business and public management mt. This is crucial especially at a time when tourism is held as one of. Its prehistoric heritage not only tells the story of mans origin and evolution but has also contributed to the understanding of the earths history. The main factor influencing the development of sports tourism was sports policy which had.
Cien chemical information exchange network moyas ministry of youth affairs and sports. The canadian sport tourism alliance has created a variety of leading edge industry tools that complement this planning template. The linkages between sport and tourism have increased over time, mutual benefits to both fields have become evident as the concept, and practice of sport tourism has developed. Mega and small scale sport tourism has the potential to contribute to the social, cultural, economic and infrastructural development of the host country or city. When natural areas become popular in the travel industry, they usually become the site of hotels, excavations and other. The olympics are arguably the oldest sports tourism event on record. Sport tourism and sport tourism events are viewed as a growing niche market, reflecting south africas sport tourism contribution to the countys economy to be in the range of 4% ritchie, 2005, with south african tourism sat, 2006 estimating the countrys tourism contribution to 122,49 bn to the gdp direct and indirect. Ministry of sports, culture and heritage government of kenya, nairobi, kenya. Marketing strategies adopted by kenya tourist board to. Kenyans have participated and won major international races such as the boston marathon, the london marathon, the austin marathon, the olympics and the iaaf world championships. Several entities are primarily responsible for the success of the sector. Tourism in kenya overview and statistics kenya tourism. Recognition of the community development potential of sport tourism has.
The study adopted a descriptive survey research design that. This study is conducted to determine one objective. See appendix 1 for details and visit the website at. In kenya, cultural and natural heritage has a particular value. The government ministries kenya embassy of the republic of. This is about to change because stakeholders in the tourism industry are now promoting kenya as a sports tourism destination. However, tourism in kenya is one of the leading sources of foreign exchange along with coffee. Marketing strategies adopted by kenya tourist board to market. However, indias sports tourism is also carving a niche for itself in indian tourism industry, attracting many adventurers to grab flights to india. Major international sporting events bring the world. Tourist demand 2 universal declaration of human rights everyone has the right to rest and.
Tourist demand1 demand for tourism is the result of activities and decisions made in the generating region. Natural calamities such flood and hurricane at various tourist sites have also affected tourism in kenya. There are surfing, snorkeling, deepsea fishing and other water sports. Drawing on a variety of data sources, we investigate the economic size of sport participation, sports. Sport tourism planning template ministry of tourism. Kenya has excellent weather all year round, so theres truly no bad time to visit. It is an exceptional experience where participants run through the well manicured plantations in the west of the rift valley. Integrating the role of sports associations in the promotion of. With the growing numbers of studies in the tourism domain, more strategies in image branding are being created because of increasing demand in tourism industry. The importance of sustainable business practices in the viennese accommodation industry submitted by marita raderbauer to the university of exeter as a thesis for the degree of master of sciences september 2011 this dissertation is an original piece of work, i acknowledge that i have read and understood the university rules concerning plagiarism. As the number of tourists worldwide is rising, so do their expectations and needs for specific experiences. Closely connected to this more traditional tourism sector is the burgeoning sports tourism industry, which has quietly become a multibilliondollar industry in its own right. States that foster ecotourism include california, louisiana and alaska.
The study shall also try to find out the different types of adventure tourism present in india and also the involvements of foreign and domestic tourists in it. Tourism is the act of travel for the purpose of recreation and leisure, and also refers to the provision of services to achieve this goal. The size and scope of the sports industry in the united states brad r. Fresh air, pristine beauty, and incredible wildlife. Wealth creation using sports tourism in the north rift. This helps reduce dependence on other sectors such as agriculture, which are subject to weather and market conditions that can often be unpredictable. It was stated in the opening of 2007 tourism indaba that globally, tourism grew by 4, 5 percent and in south africa tourism growth stood at nearly 14 percent in 20067. Across the sector, stakeholders are undertaking a range of programs and initiatives to mitigate negative impacts of tourism and enhance the positive impacts.
Sports tourism involves traveling from one country or town to another with the main purpose of watching a sporting event. The tourism sector recorded the highest number of arrivals ever at 1,265,6 tourists as at december 31, 2011. Beach tourism, eco tourism, cultural tourism, and sports tourism are all part of the tourism sector in kenya. At the heart of development is people and this is the essence of sports. Nov 05, 2019 defining sports tourism broad in its scope, sports tourism is defined as an individuals travel to a location for the specific purpose of either participating in or viewing a sporting event. Sports tourism is still a new phenomenon in kenya and very little. Tourism development strategies, swot analysis and improvement of albanias image. In spite of these successes however, there is no room for complacency. In the past, up to 21% of kenyas national income has been derived from tourism.
Department of sports tourism, faculty of sports science, poznan university of. Researcher institute for progressive policy research and consultancy, thika, kenya. Feb 25, 2015 however, the countrys great sportsmanship does not lure visitors into the country. Various indigenous traditional sports have prevailed in kenyan culture from its earliest history. Kenya s tourism performance for the year 2018 has seen a substantial improvement compared to 2017 in both tourism arrivals, domestic tourism performance and earnings. Oct 26, 2017 sports tourism continues to gain momentum in the islands of the bahamas with several major sporting events on the ministry of tourism and aviations calendar. Unfortunately, ecotourism has also become a marketing strategy and a sales pitch for large corporations. The marketing strategies prepared with the aim to create and develop albanias tourism and at what stage is the image of albania is the subject of this paper. Sports tourism and perceived socioeconomic impact in kenya. Tourism inevitably leads to development even in ecotourism efforts. Humphreys august 2008 abstract we estimate the economic scope of the sports industry in the united states.
Sports tourism is now a significant part of the tourism industry in kenya, with athletes visiting from countries in europe, asia, the us and other parts of the world to train or conduct philanthropic activities. Kenya races to capture its share of sports tourism cnn travel. The priority segment for the north rift region in kenya is the sport related type, and therefore, it is necessary to develop the existing athletics events in the. Kenyan athletes shine in every international event they attend.
In recent years, tourism destinations in kenya have deployed various products, themes and resources to compete for a share of tourism capital and other. Sports add more tourism opportunities for the country and i applaud the safaricom and lewa teams for showing us all that it can be done. There lays the role of events and their significance in modern tourism. The importance of the sports industry tourism essay. In addition to athletics, kenya participates in rugby, swimming and cricket. Tourism, a boost for kenyas economy tourism sector in kenya recognizes the need and significance of sustainability in tourism. The importance of social media in their contribution to. Kenyas tourism cluster, including infrastructure upgrades, the. Kenya races to capture its share of sports tourism cnn. Parents who support children who are participating in sporting events can be included in this definition as well. Tourism minister mmamoloko kubayingubane says the outbreak of the coronavirus has already affected the tourism industry negatively.
Sport tourism as a developmental initiative in the economy. Positive and negative impacts of sports tourism events on. Viewers came from every corner of the greek world, as well as nations from as far away as modernday spain and turkey to view athletic contests which included, but were not limited to, boxing, horse racing, wrestling and of course, running and sprinting. Tourism is one of the major contributors to the countrys gdp therefore an important pillar in the kenyas economy. Broad in its scope, sports tourism is defined as an individuals travel to a location for the specific purpose of either participating in or viewing a sporting event. Economic recovery strategy 2003 are agriculture, tourism, trade and industry which in 2003 accounted for approximately 50 per cent of gdp, provided 628,000 formal sector jobs and 3. Sports tourism can improve the health of entire communities. Visitors to kenya will be spoilt for choice in football, rugby, cricket, polo, water sports and horse racing which are held throughout the year. Insecurity issues like tribal clashes have also posed a threat to the industry.
He also sought to determine the challenges facing the development of sports tourism in nairobi. Astrid dickinger marina bartoletti 1011532 vienna, 9th of june 20 word count. Local communities rarely if ever see any tangible benefits from ecotourism in these parts. Both secondary and primary data were collected and analysed. Extended marketing mix and customers satisfaction in. Okech the connection between health and tourism is not a new phenomenon since people began to travel to spa towns in the 1800s and has grown substantially worldwide. After hosting the world cup in 2014, brazil will be hosting. The yet unquantified costs, however, are those regarding damage to the tourism sector upon which, for decades, the majority of these caribbean nation states have relied. Welcome to the sport tourism planning template what we need to know where we are now where we want to go how we will get there. During the 1990s, the number of tourists travelling to kenya decreased, partly due to the wellpublicised murders of several tourists.
The positive and negative impacts of ecotourism on african. Europe 36% topped the list of tourists who thronged kenya in 2017, followed by africa 29% and the americas 15%. Tourism is one of the major contributors to the countrys gdp therefore an important pillar in the kenya s economy. Sport in kenya is an important element of kenyan culture. Using sports tourism as a driver of growth in kenya. The research sought to assess the opportunities for diversification of sporting activities for the benefit of tourism development. Tourism is constantly evolving but there is now an important change in demand and tourist expectation. Ministry of sports, culture and heritage government of kenya.
Viewers came from every corner of the greek world, as well as nations from as far away as modernday spain and turkey to view athletic contests which included, but were not limited to, boxing, horse racing, wrestling and of course, running and. The importance of social media in their contribution to the marketing of sport events thesis submitted in fulfillment of the requirements for the degree of bachelor of business administration in tourism and hospitality management submitted to prof. Designmethodologyapproach a survey was undertaken with a case study of machakos county. Sports tourism in india overview india has always been big in the tourism industry because of its extreme diversity. The most recent alshabaab threats and attacks have also been a challenge to. Apr 25, 2016 sports tourism can improve the health of entire communities. Module 3 teaching notes toolkit on poverty reduction through tourism october 2012 slide 1 module 3 promotion and marketing in tourism if this is the second day of the course, welcome the group back to the program and do a short recap of the previous days lessons. Dec 14, 2014 tourism in kenya is a source of foreign exchange and income for the government. Tourism is not limited only to activities in the accommodation and hospitality sector, transportation sector and entertainment sector with visitor attractions, such as, theme parks, amusement parks, sports facilities, museums etc.1619 1548 1133 890 202 1416 1537 1154 914 1273 1125 1215 1498 1045 980 1131 581 1520 41 343 74 1594 295 166 1257 628 1625 491 868 967 1256 1491 381 876 1470 80 1634 1251 27 1416 603 1220 994 1271 1430