From one of the worlds leading figures in the world of social media marketing, likeable social media reveals everything you need to know about building your brand and attracting and retaining loyal customers through smart, savvy social media engagement. She is the ceo and cofounder of social media agency likeable media, an awardwinning, global agency that works with fortune 500 clients. Dave kerpen had just come off the stage at sxsw 2012 when i caught him for this interview. How to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter audio cd published august 3rd 2019 by mcgrawhill education on brilliance audio.
Engage customers and crowdsource innovation online create content that resonates with consumers and provides value integrate social media into the entire customer experience effectively deal with criticism and negative feedback on social media grow your audience across social channels. Have you listened to any of christopher princes other performances. You will find that how deeply he has researched methods of marketing on social media through content. Dave kerpen, 2011 this book is divided into 18 main chapters, which are all strategies for everyone to enhance their brand performance on social media. Likeable local is a software and service solution used by hundreds of marketing agencies to profitably manage their clients social media. The 28 best social media marketing audiobooks recommended by seth godin. Get 2 audiobooks free, 2 books a month, plus access to more than 700,000 podcasts. Packed with brandnew case studies from todays emerging social sites, this updated edition of likeable social media helps you harness the power of wordofmouth marketing to transform your business. Signin to download and listen to this audiobook today. Dave kerpen of likeable social media explains social media. Scott monty, global digital communications, ford motor company. Likeable social media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. The book is heavily facebookoriented, although most of the other networks are at least mentioned in the appendix.
How to delight your customers, create an irresistible brand. Likeable hub makes managing social media incredibly easy. Likeable social media, third edition audiobook by dave. However, these tools change quickly, and the reader should check the companys site and read current policies and guidelines related to the tools in case changes and updates have. Dave kerpen is the author of likeable social media 3.
In likeable social media which preceded some of these books just mentioned dave kerpen presents many, many commonsense recommendations for using facebook to build relationships with customers, partners and other outside audiences. Mar 10, 2019 more than three billion people are now on social media. How to delight your customers, create an irresistible brand, and be generally amazing on facebook and other social networks. Listen to 150,000 of best sellers and new releases on your iphone, ipad, or android. In a world where we are constantly connected, and social media has become. I was reminded of this after reading dave kerpens likeable social media.
The book is written to be engaging for all levels of expertise in social media and id highly recommend to anyone from the pros looking to spark some creative ideas or explore best practices to beginners looking to capitalize on this emerging communications medium. About for books likeable social media, revised and expanded. Likeable social media helps you harness the power of wordofmouth marketing to transform your business. What other book might you compare likeable social media to, and why. Likeable social media 3e, how to delight your customers. Whether you are an individual looking to get a job, a small nonprofit looking for donors, a large multinational company or a bold entrepreneur, knowing how to leverage social media is absolutely crucial in the 21st century. Likeable social media, revised and enlarged by dave kerpen. Buy a discounted paperback of likeable social media 3e online from australias leading online bookstore. And this minefield is doubly loaded when likeability intersects with race, ethnicity, sexual orientation, and parental status. Dave kerpen ceo expert with likeable media expertfile. Likeable social media, third edition and millions of other books are available for instant access.
Jul 25, 2018 pdf online likeable social media, revised and expanded. An average of friends plug into every facebook members data stream. Ive already recommended dave kerpens likeable social media to my teammates hes got me thinking about how i can leverage his concepts in my professional life. Start a free 30day trial today and get your first audiobook free. If youre been on social media for a while, this book may help you develop a more effective strategy.
When you take on this responsibility, its important to keep in mind what you think might be common sense, isnt after all. Likeable social media by dave kerpen overdrive rakuten. Facebook is showing information to help you better understand the purpose of a page. Very likeable book would you recommend this audiobook to a friend. Written by dave kerpen, audiobook narrated by christopher prince.
The book is written to be engaging for all levels of expertise in social media and id highly recommend to anyone from the pros looking to spark some. This audiobook for social media marketing is quite practical and is filled with great tips that you would be excited to apply. Feb 14, 2019 likeable social media shows you how to. Likeable social media, third edition audiobook dave kerpen. Likeable social media, revised and expanded the new york times and usa today bestsellerupdated with todays hottest sites a friends recommendation is more powerful than any advertisement. The fastest way to contact me for more free business advice is on facebook. How to quickly propel your business beyond the competition social media teaches businesses how to be nicer to people. What other book might you compare likeable social media to and why. Learned a lot about paid media, also great on resume for social. More than three billion people are now on social media. Likeable is a social first digital marketing agency located in the heart of new york city. How to tell your story in a noisy social world audiobook. Harness the power of social media to attract new customers and transform your business. Likeable social media agency digital marketing firm.
This book will teach you how to make that change for your entire business. Nov 21, 2019 social media is the way of the future but its sometimes hard to keep up. Dave is also the cofounder and former ceo of likeable media, an awardwinning social media and wordofmouth marketing firm with triple digit revenue growth for 4 consecutive years. I truly believe people who stay there longer than a year do love likeable but it takes a certain type of person to buy into it. Meg riedinger is the chief of staff at likeable local and cohost and producer of the award winning social media podcast, likeable radio show.
Ive only read a few social media books however think like a rockstar by mack collier certainly comes to mind. Likeable social media book summary norwich business school. Feb 14, 20 likeable social media in todays world social media drives everything. A fellow mcgrawhill author of the bestselling book likeable social media affiliate link, dave is a founder of the new yorkbased firm of the same name. In the world of facebook, twitter, and beyond, that recommendation can travel farther and faster than ever before. In the world of facebook, twitter, vine, instagram, and beyond, that recommendation can travel farther and faster than ever before. Likeable social media dave kerpen soundview summary. Get the key points from this book in less than 10 minutes.
If youre not in the social media marketing game, youre not in the game at all. Engage customers and crowdsource innovation online create content that resonates with consumers and provides valueintegrate social media into the entire customer experienceeffectively deal with criticism and negative feedback on social mediagrow your audience across social channels, and. Our blog is uptodate with the latest tips, tricks, and inspiration from the smartest team in social. Review the key ideas in the book likeable social media by dave kerpen in a condensed soundview executive book summary. The secret to successful wordofmouth marketing on the social web is easy. Dave kerpen is the founder and ceo of likeable local, a social media software solution for small businesses. Dave starts every chapter by sharing his personal experience as well as experience fro people around him. Engage customers and crowdsource innovation online create content that resonates with consumers and provides value integrate social media into the entire customer experience effectively deal with criticism and negative feedback on social media. Michael stelzner, ceo of social media examiner and author of launch. If youre new to social media, likeable social media is a good introduction. Social media tools discussed in this book were current at the time of printing.
Consider that even competent women must appear likeable to successfully negotiate a salary, ask for a promotion, or take credit for a job well doneand that studies show these actions usually make them less likeable. Click here if you cant see this video of dave kerpen on likeable social media. Sex therapists are trained professionals such as physicians, social workers, psychologists, nurses and psychiatrists skilled in the art of helping people work through the guilt, hangups, worries, anger, sexual myths and misconceptions that bedevil our sex lives. See actions taken by the people who manage and post content. How to delight your customers, create an irresistible brand, and be amazing on. The art of people audiobook by dave kerpen 9780147526816.1475 682 82 612 473 687 667 1240 1512 1408 506 558 182 1568 1656 537 535 1054 1670 628 779 886 428 1419 830 1068 179 59 1392 698 1124 123 961